Selecting the RIGHT Measures for Your Search Product

Tito Sierra • Location: Theater 7 • Back to Haystack 2023

We spend a lot of time, energy and money trying to improve the quality of our search products. But how do you know whether your search improvements are paying off? If you don’t have search measures, you really should. If you do have search measures, you really should make sure they are the right ones. This talk will encourage you to rethink how you approach search measurement and optimization.

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Tito Sierra


Tito Sierra is Director of Product at Mozilla, where he leads search and suggestion services for the Firefox browser. Tito has worked on optimizing search for a variety of products over the last 20 years, including academic, medical, legal and enterprise search products. As a search product manager for the last 10 years, Tito brings a user and business centered perspective to the problems of search. When not working on search, Tito spends his time crafting custom cocktails and raising backyard chickens.