Future-Proofing E-commerce Search Architecture for Conversational Commerce and Beyond

Tired of slow, irrelevant search results costing you conversions? We were too. This session pulls back the curtain on how we transformed our e-commerce search platform, improving hybrid search latency by triple digits and cutting infrastructure costs by 20% while simultaneously delivering improved customer experience.

Discover our federated and distributed architecture, a powerful blend of precise keyword search and advanced semantic models, engineered to deliver highly relevant results even for complex or niche queries. We’ll discuss how this architecture not only boosted conversions for challenging zero- and low-result sets but also created a flexible foundation for future innovations like RAG for conversational commerce. Learn the practical strategies and architectural patterns that allowed us to achieve these significant gains, enabling faster feature delivery and a measurable impact on our bottom line.

Jens Kürsten

OTTO GmbH & Co. KGaA