Expert Customers: A Hybrid Approach to Clickstream Analytics

Elizabeth Haubert • Back to Haystack 2018

Click stream traffic gives your users a voice in evaluating your search relevancy, but it isn't perfect. Position bias, cold start, and other problems will bias evaluations based on user rankings. This talk will cover basic problems with using click traffic to evaluate your search results, and how to balance those problems with expert user feedback.

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Elizabeth Haubert

As a relevancy engineer and data architect, Elizabeth can engineer a solution to your data goals. With twelve years experience in high-performance systems, she has worked with a spectrum of data transformation needs from high-rate, high-precision time-series sensor data to terabyte-scale text and image retrieval systems for the US Patent and Trademark Office.