Jens Kürsten

Jens Kürsten

OTTO GmbH & Co KGaA

E-commerce search engineering and evaluation specialist

Sessions

Teaching Your Shopping Assistant to Learn From Its Mistakes

At OTTO, we want conversational AI to become the primary interface for product discovery. We built a weekly loop that mines production sessions, grounds an LLM judge in product discovery signals, clusters failures, and ships fixes to search tools and orchestration. In this session, you'll get the building blocks, our key findings and outcomes.